Wednesday, March 16, 2011

Taking Green Design to the Next Level...


The JWT Advertising Agency, in tandem with the interior designer, Mathieu Leihanneur, and the architect, Ana Moussinet have truly created a "green" environment. Not only does this space use environmentally friendly materials, but it incorporates biomimicry and living elements as well. This a striking commercial interior that would make anyone want to hire JWT for their advertising any day. The whole concept behind the space was to create a "digital plant station". This space was designed to tie the high tech and cutting edge design world back to the roots of nature. This overall aesthetic creates a striking contrast between the rocky edged and interior grass elements with stark white materials, clear glass doors, and cement structural supports. This space truly creates a harmony between the natural and the industrial.


One of the main features in the space, besides the pod like structures that are designed to look like large rocks, is an over-sized "black tar meteorite". Okay, so this sculpture really isn't made from black tar, but it is surely making a statement in this space. This sculpture, commissioned by the interior designer, is showing the juxtaposition between the beauty of nature and the filth of pollution. The "black tar meteorite" is used as a bar or a place to set one's food while in the incredibly unconventional employee breakroom. This sculpture can be seen throughout the space and it represents the ever-growing problem of waste in the world today. This design, created equally by the architect and interior designer, is truly stunning. This space is almost a shame that it is located in a building and not in an open field or courtyard somewhere for everyone to view. Being a lover of all things that are sustainable, this space not only delivers on the end of using environmentally benign materials, but it also delivers on sending a message of the cold, hard truth about the amount of waste littering this world. Truly successful design puts an idea in your head, even if it as simple as a mere thought, without you even knowing that it got to you.

0 comments:

Post a Comment

 

Blog Template by YummyLolly.com