Fashionable, Sustainable, Fabulous Showroom

Carlos Ortega is an up and coming fashion designer in the heart of Mexico City, Mexico. Due to the overcrowding and high population of Mexico City, the city is high on diversity, but very low on livable space. This has proved to be a challenge that Ortega and a popular interior design firm in Mexico, ROW, have embraced with ingenuity and innovation. Oh, did I also say they did it with a tight and i mean TIGHT budget too?

Ortega and ROW were able to create a polished, modern space that has a raw feeling of deconstruction for all under $5,000. It is almost unheard of to create a custom space for such a small amount of money. Money was hardly the only obstacle though. Another huge challenge for the design was the space, or lack there of. The overall square footage of the fashion showroom is 700 square feet. They managed to create enough display space for Ortega's garments, a dressing room, and a small seating area for customers within the limited square footage. Interestingly enough, the modern, sleek lines of the space juxtaposed with the raw, rough face of the exposed plywood truly reflects the aesthetic of Ortega's overall fashion collection. Though there is a marriage of modern and deconstruction in the space, there are also classic, vintage elements that are seen in the furniture pieces in the space. These classic lines again reflect the aesthetic of Ortega and his designs. The overall space is a prime example of an innovative design created by the ingenuity of the combined forces of a fashion designer and an interior design firm.

(Ortega and RAW's design utilized every inch of the space including the corners of the room for unique and custom shelving displays. They also used different stains on the plywood surface to create more depth and contrast in the space.)